Backlinks are one of the most important ranking factors in Google SEO. Getting other websites to link to yours tells Google that your content is trustworthy and valuable. But earning backlinks is hard. Most link building strategies feel spammy or require significant outreach effort. Infographic marketing is one of the few strategies that can earn you real, editorial backlinks from blogs and websites in your niche.
This guide explains how infographic marketing works for Shopify stores, how to create effective infographics, and how to distribute them to earn traffic and links.
Why Infographics Work for Ecommerce SEO
People share visual content far more than text. When you turn useful data or step-by-step information into a well-designed infographic, bloggers and journalists in your niche are more likely to embed it in their own content — and link back to your Shopify store as the source. Each of these links improves your domain authority and search rankings.
Beyond backlinks, infographics are highly shareable on Pinterest, which is a major traffic driver for lifestyle, food, home decor, fashion, and beauty ecommerce stores. Pins can drive traffic to your store for months or even years after you post them.
Types of Infographics That Work Well for Shopify Stores
- How-to infographics: Step-by-step visual guides. “How to care for handloom cotton fabric” or “How to build a capsule wardrobe”
- Data and statistics infographics: Present industry stats visually. “India ecommerce growth statistics 2025” or “Sustainable fashion facts”
- Comparison infographics: Side-by-side comparisons. “Organic vs conventional cotton: what’s the difference”
- Timeline infographics: History or evolution of something. “The history of Indian handloom weaving”
- Checklist infographics: Visual checklists. “Skincare routine checklist for summer India”
How to Create Infographics Without a Designer
You do not need to hire a graphic designer to create good infographics. Canva has hundreds of free infographic templates that you can customise with your brand colours, fonts, and content. Piktochart is another excellent tool specifically designed for infographic creation. Venngage offers more complex data visualisation options.
The most important design principle is clarity. Keep your infographic focused on one topic. Use a logical flow from top to bottom. Limit the text and let visuals do the work. Use your brand colours to make it recognisable.
How to Host an Infographic on Your Shopify Store
Publish your infographic as a blog post on your Shopify store. Include the infographic image, a keyword-optimised title, and at least 300 words of explanatory text. Write an embed code beneath the infographic so that other bloggers can easily add it to their own sites with a link back to your original post.
Optimise the image file name and alt text with your target keyword. For example, if your infographic is about traditional Indian weaving techniques, the image file should be named “traditional-indian-weaving-techniques-infographic.jpg” and the alt text should describe the content.
How to Promote Your Infographic to Get Backlinks
After publishing, submit your infographic to infographic directories like Reddit’s infographic community and Pinterest. Share it on LinkedIn if the topic is industry-related. Email bloggers in your niche who write about your subject area — tell them about your infographic and offer the embed code.
If your infographic contains useful statistics, reach out to journalists and bloggers who have written about similar topics. Tools like Ahrefs can help you find pages that link to similar infographics — these are your best outreach targets.
Repurposing Infographics Across Channels
A good infographic can be broken down into multiple pieces of content. Split individual sections into Instagram carousel posts. Create a short video version for Reels. Use the statistics as standalone social media posts. Write a detailed blog post that expands on each point in the infographic. This gives you weeks of content from a single piece of creative work.
For help creating a backlink strategy that uses content to build your Shopify store’s authority, talk to the team at OneOnic.
Frequently Asked Questions
How do infographics help with Shopify SEO?
Infographics help SEO in two main ways. First, they earn backlinks from other websites that embed your infographic, which improves your domain authority and search rankings. Second, infographics keep visitors on your page longer (improving dwell time) and drive social shares that increase brand visibility.
What size should an ecommerce infographic be?
A standard infographic is 800 pixels wide by 2000 to 4000 pixels tall. Keep the file size under 300KB by saving as a compressed PNG or JPEG. Canva and Piktochart let you export in the right dimensions automatically when you choose their infographic templates.
How many backlinks can an infographic realistically earn?
This depends heavily on your niche, the quality of the infographic, and your outreach effort. A mediocre infographic with no promotion earns zero links. A well-researched infographic on a popular topic, actively promoted to relevant bloggers, can earn five to fifty links over several months. Even five quality backlinks can meaningfully improve your SEO.
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