India is one of the world’s largest tiles markets, and yet most tile manufacturers and dealers still rely on showrooms, distributors, and word-of-mouth. Setting up a Shopify store for your tiles business opens you to architects, interior designers, and homeowners actively searching online — a market that is growing fast. This guide covers exactly how to build a tiles store on Shopify in India, using Granivio as your theme.
Step 1: Structure Your Catalogue for Tiles
Tiles catalogues have specific organisational needs. You need collections for tile type (floor tiles, wall tiles, outdoor tiles, mosaic, elevation), collections for finish (matte, glossy, satin, textured), and collections for application room (bathroom, kitchen, living room, exterior). In Shopify, set these up as separate collections and use Granivio’s mega menu to let visitors navigate by type or room — the same way they browse in a showroom.
For each product, include: tile dimensions (e.g. 600x600mm, 300x600mm), finish type, slip resistance rating, water absorption rating, application areas, and quantity per box with coverage in square feet. These specifications are exactly what architects and contractors use to specify tiles, so having them on your product pages brings in professional buyers alongside homeowners.
Step 2: Set Up Granivio for a Tiles Store
Install Granivio and choose a clean, minimal preset. Tiles need photography that shows texture, scale, and finish accurately — avoid presets with heavy overlay effects that distort colour. Set a neutral brand colour palette (white, grey, black are common for tiles brands) that keeps the product photography central.
Configure your homepage with a hero banner (a room scene showing your flagship tile in use), a collections grid by tile type, a featured new arrivals section, and a showroom location section with your address and phone number. This is the tiles industry standard — product-first, specification-forward, and with a clear path to your physical locations for buyers who want to see samples.
Step 3: Handle Bulk Ordering and B2B Requirements
Tiles are sold by the box, pallet, or full container for large projects. Configure Shopify’s product options to show box quantities and total coverage area. For B2B buyers — contractors, builders, interior designers — consider adding a request-for-quote button on product pages using a Shopify app or a simple contact form linked from the product page. Granivio supports custom content blocks on product pages where you can add a “Get Bulk Quote” button that opens a form or links to a WhatsApp number.
For Indian buyers, WhatsApp ordering is significant. Add your WhatsApp business number in the announcement bar and footer using Granivio’s link options. Many tiles buyers in India prefer WhatsApp for catalogue sharing and bulk inquiries — meeting them where they are increases your leads meaningfully.
Try Granivio Free
Try Granivio free on Shopify. Need help? OneOnic builds Shopify stores across India.
Frequently Asked Questions
Can I display tile specifications like slip resistance and water absorption on Shopify?
Yes. Use Shopify’s product metafields to store technical specifications and display them on your Granivio product pages. This is the standard approach for tiles, flooring, and building materials stores on Shopify.
How do I set up selling tiles by box quantity on Shopify?
Set your product variants to represent box sizes and quantities. Add the coverage area (in sq ft per box) in the product description or as a metafield. For minimum order quantity enforcement, Shopify apps like Minimum Order Quantities can help.
Can I add a room visualiser to my Shopify tiles store?
Yes. Shopify apps like Zakeke or ModeMagic offer room visualiser features that integrate with any theme including Granivio. A room visualiser significantly improves conversion rates for tiles by helping customers see tiles in their own space before buying.
Need Expert Help Building Your Shopify Store?
OneOnic has built 100+ Shopify stores across India for furniture, fashion, home decor, tiles, candles, and more. We handle design, development, SEO, and growth.
