India’s D2C (direct-to-consumer) market is one of the most exciting in the world right now. Founders are building strong brands in food, beauty, fashion, health, home, and beyond — selling directly to consumers online rather than through distributors or marketplaces. Shopify is the platform most Indian D2C founders choose for their own store, and Granivio is the theme that best serves the brand-first, mobile-first Indian D2C model. This is the complete setup guide.
Step 1: Build the Brand Before the Store
The most common mistake Indian D2C founders make on Shopify is launching a store before their brand identity is clear. Before you configure Granivio, have your logo, your brand colour palette (maximum three colours), and your brand font decided. Know what your brand stands for, who your customer is, and what makes your product different. These decisions shape every section of your Shopify store — from the homepage hero to the product description tone.
With this foundation in place, Granivio gives you the tools to express it. Set your brand colours in the Theme Settings, upload your logo at the correct resolution, and choose typography that matches your brand voice.
Step 2: Set Up Granivio as a D2C Storefront
Install Granivio and build your homepage in this order: brand hero (full-width image with your core brand message), product showcase (your best-sellers with prices), brand story section (who you are and why your product exists), testimonials or press mentions, and a newsletter signup. This sequence moves a new visitor from awareness to consideration to trust in one scroll, which is the D2C homepage formula that converts.
For Indian D2C brands, add social proof prominently. Indian buyers are heavily influenced by reviews and by whether “people like me” buy this brand. Feature real customer photos, testimonials in Indian languages if your market is regional, and any press coverage from Indian publications or influencer mentions.
Step 3: Configure Indian Payments, WhatsApp, and GST
For Indian D2C payments, set up Razorpay as your primary gateway — it accepts UPI, all major cards, net banking, and wallets. Indian D2C brands that do not offer UPI at checkout are losing a significant share of conversions, as UPI is the dominant payment method for online purchases in India under ₹10,000.
Add WhatsApp Business integration to your Granivio store. A WhatsApp chat button in the corner (using a free app or simple embed) captures customers who prefer messaging over email for product questions. This is critical for Indian D2C where WhatsApp is the primary customer communication channel. Configure your Granivio announcement bar to show your WhatsApp number for order support.
For GST compliance, install the Shopify Tax and Duties settings for India, ensuring your prices include or correctly exclude GST depending on your pricing model. Indian D2C brands selling to consumers should display GST-inclusive pricing and generate GST-compliant invoices. Shopify apps like Sufio handle Indian GST invoicing automatically.
OneOnic has launched D2C brands on Shopify across beauty, food, fashion, and health verticals in India. If you want expert guidance on the full stack — from Granivio store setup to Razorpay integration, WhatsApp flows, and GST compliance — reach out for a consultation.
Try Granivio Free
Try Granivio free on Shopify. Need help? OneOnic builds Shopify stores across India.
Frequently Asked Questions
Should I launch on a marketplace or my own Shopify store for D2C in India?
Both, ideally — but your own Shopify store should be primary for D2C. Marketplaces take 15–30% commission and you do not own the customer relationship. Your Shopify store gives you full margin, customer data, and brand control. Use marketplaces for discovery and your Shopify store for direct sales and retention.
Is Shopify compliant with Indian GST requirements for D2C brands?
Shopify supports Indian GST through its tax settings and through third-party apps. You need to configure GST rates for your product categories and use a GST invoicing app for compliant invoices. OneOnic handles this configuration for Indian D2C clients as part of store setup.
How do I add a WhatsApp chat button to my Granivio Shopify store?
Install a WhatsApp chat app from the Shopify App Store (several free options exist). These apps add a floating chat button to your store that works with any Shopify theme including Granivio. You configure your WhatsApp Business number and a default message in the app settings.
Need Expert Help Building Your Shopify Store?
OneOnic has built 100+ Shopify stores across India for furniture, fashion, home decor, tiles, candles, and more. We handle design, development, SEO, and growth.
