Shopify Pinterest Marketing: Drive Traffic and Sales With Pins

Pinterest: The Search Engine That Sells Products

Pinterest is used by 465 million people monthly and is unique among social platforms: it functions as a visual search engine where users actively look for things to buy. 85% of weekly Pinners have purchased something they discovered on Pinterest. The platform has a longer content lifespan than any other social channel — Pins can drive traffic for months and years after posting, unlike Instagram or TikTok posts that have a 48-hour window. For home, fashion, beauty, food, and lifestyle Shopify stores, Pinterest is a significant organic traffic opportunity.

Setting Up Pinterest Shopping for Shopify

Install the Pinterest app from the Shopify App Store. Connect your Pinterest Business account and sync your product catalogue. This creates a Product Pins (rich pins) for every item in your catalogue — they include real-time pricing, availability, and a direct link to your Shopify product page. Products also appear in Pinterest Shopping searches and the Shop tab on your Pinterest profile.

Pinterest Content Strategy

• Create boards by use case, not product type — “Summer Bedroom Inspiration” outperforms “Bedding Products” because it matches how Pinners search
• Vertical images (2:3 ratio) — 1000×1500px or similar. Vertical content takes more screen space in the feed and gets more impressions
• Text overlay — add text on images: “10 ways to style a white shirt” or “How to set up your home office.” Text-overlay Pins have higher save rates
• Idea Pins (multi-slide) — step-by-step tutorials, recipes, or how-to content. Pinterest pushes Idea Pins in algorithmic feeds
• Keyword-rich descriptions — Pinterest SEO is real. Include relevant search terms in pin titles and descriptions naturally

Pinterest Ads

• Shopping ads — promote product pins with bidding by click or conversion. Lower CPCs than Meta or Google for niche categories
• Collection ads — hero image with 3 product images below, links to collection page
• Promoted Idea Pins — boost tutorial or inspiration content to drive awareness
• Audience targeting — interest-based, keyword, customer list retargeting, actalike audiences from your customer data

Need Pinterest marketing strategy for your Shopify store? Our social commerce team sets up Pinterest Shopping and manages ad campaigns. Get in touch.