Why Multi-Channel Selling Requires Strategic Planning
Selling on Amazon and eBay alongside your Shopify store expands your reach to buyers who discover products on marketplaces first. Amazon has 180 million UK monthly visitors; eBay has 30 million. However, marketplaces charge 8–15% referral fees, require competitive pricing that often undermines your DTC strategy, and create brand experience inconsistencies. The decision to expand to marketplaces should be strategic, not reactive — the incremental revenue can be substantial but so can the operational complexity.
