Fashion is the single largest category on Indian e-commerce, and Shopify has become the platform of choice for independent fashion brands who want the flexibility of their own store rather than the commission-heavy marketplace model. Launching a fashion store on Shopify requires getting several things right: beautiful product photography, clear size information, intuitive colour and variant selection, and a mobile experience that feels as good as Instagram. Granivio is the theme that handles all of this without needing a developer. Here is how to launch.
Step 1: Set Up Granivio for Fashion
Install Granivio and choose a preset with a clean, editorial feel — a white or light background that lets clothing photography pop. For Indian fashion brands, especially those with rich fabrics and detailed embroidery, the photography should be front and centre. Set your brand fonts to something that matches your aesthetic — serif for heritage and craft brands, clean sans-serif for contemporary streetwear or athleisure.
Configure your homepage with a hero banner featuring your latest collection, a curated featured products row, a new arrivals grid, and a lookbook or editorial section. For fashion, the story matters as much as the product — Granivio gives you the sections to tell it.
Step 2: Build Product Pages That Sell Clothing
Fashion product pages live or die on three things: images, sizing information, and trust. For images, upload a minimum of five per product: front, back, detail shot, lifestyle (model wearing it), and flat lay. Granivio’s product image gallery supports this cleanly and displays them in a swipeable carousel on mobile.
For sizing, add a size guide to every product page — not just a link to a general size page, but a specific size chart for that garment category. Granivio supports a size guide popup or tab on the product page. Use this. Returns due to sizing are the primary cost for Indian fashion brands, and a clear size chart reduces them significantly.
Configure colour and size variants using Granivio’s variant swatches. This is far more intuitive than dropdown menus and is standard on all leading fashion Shopify stores. Customers see available colours at a glance and select sizes in one click.
Step 3: Configure Collections and Launch
Organise your catalogue into collections that match how your customers shop: by category (kurtas, sarees, western wear, accessories), by occasion (wedding, casual, formal), or by collection (Summer 2026, Festive Edit). Use Granivio’s collection page layout to display these with collection banners and filtered grids. Enable Shopify’s native filter and sort feature on your collection pages — Indian fashion shoppers filter heavily by price, size, and colour.
Before launch, test the full purchase flow on mobile. More than 80% of Indian fashion e-commerce traffic is on mobile. Granivio is mobile-first, but verify that your images load fast, your size selectors work with thumbs, and your Razorpay or PayU checkout completes without errors on both Android and iOS.
Try Granivio Free
Try Granivio free on Shopify. Need help? OneOnic builds Shopify stores across India.
Frequently Asked Questions
Does Granivio support colour swatches for fashion product variants?
Yes. Granivio supports colour swatches for variant selection on product pages. Customers see colour options as visual dots rather than text dropdowns, which is the standard for fashion stores.
Can I add a size guide popup to my Granivio fashion store?
Yes. Granivio supports adding a size guide popup or tab directly on the product page. This is one of the most important elements for a fashion store as it directly reduces size-related returns.
How do I create a lookbook section on my Granivio fashion store?
Granivio includes image-with-text and full-width editorial sections that can be used to build a lookbook. You can link the lookbook images directly to product pages so customers can shop the look in one click.
Need Expert Help Building Your Shopify Store?
OneOnic has built 100+ Shopify stores across India for furniture, fashion, home decor, tiles, candles, and more. We handle design, development, SEO, and growth.
