The average checkout abandonment rate across ecommerce is around 70%. That means for every 10 people who start your Shopify checkout, 7 leave without buying. Even recovering 10% of those abandons — through better checkout design and smart automation — can add significant monthly revenue. Here are the proven fixes that work.
Show Shipping Costs Before Checkout
Unexpected shipping costs are the number one reason for checkout abandonment globally. When a customer reaches checkout and sees ₹199 shipping they were not expecting, the transaction feels dishonest — and most leave. Fix this by displaying shipping costs (or “Free shipping above ₹499”) on every product page and in the cart before checkout begins. No surprises means fewer departures.
Enable Accelerated Checkout Options
Shop Pay, Apple Pay, Google Pay, and PayPal Express reduce checkout to 1 to 2 taps for returning customers who have their payment details saved. These accelerated options bypass the standard checkout form entirely. Stores that enable all available accelerated checkouts see 20 to 40% higher checkout completion rates on mobile. Enable these in Shopify Payments settings and place the buttons prominently on product pages and in the cart.
Allow Guest Checkout Without Account Creation
Forcing first-time buyers to create an account before purchasing is a major conversion killer. Most people do not want to create yet another account — they want to buy and get on with their day. Enable guest checkout in Shopify Settings → Checkout → Customer accounts. You can still ask them to create an account after their first purchase, when they are already a happy customer.
Reduce Form Fields to the Minimum Necessary
Every extra field in your checkout form adds friction. Do you actually need their phone number if you are not sending SMS updates? Do you need a company name for B2C orders? Shopify’s default checkout collects more information than most stores need. Review every field and remove any that are not strictly necessary to fulfil the order or required by your shipping carrier.
Display Security Badges and Trust Signals at Checkout
At the moment of entering payment details, buyer anxiety spikes. Trust signals placed near the payment section — “Secured by SSL,” “100% secure payment,” and logos of familiar payment providers — reduce this anxiety. Shopify’s checkout automatically shows trust indicators, but adding a brief “Why shop with us” section with 3 quick trust points (Free returns, Fast shipping, 4.8/5 from 500+ customers) near the checkout helps significantly with first-time buyers.
Set Up Abandoned Checkout Recovery Emails
Shopify sends built-in abandoned checkout emails — enable these in Settings → Checkout → Abandoned checkouts. For more powerful recovery, use Klaviyo or Omnisend to build a 3-email sequence: one sent 1 hour after, one at 24 hours, and one at 72 hours. A good recovery sequence recovers 8 to 15% of abandoned checkouts — that is significant revenue from an automation that runs completely without your involvement.
Test Your Checkout on Mobile Every Month
Go through your own checkout on a real mobile device at least once per month. Enter your address with a phone keyboard. Enter a card number. Check if the layout shifts or breaks. Mobile checkout frustrations are often invisible to store owners who test on desktop. Fix whatever feels slow, confusing, or broken — your mobile customers are your majority and they will leave immediately if the process is difficult.
OneOnic builds Shopify stores with checkout optimised for maximum completion rates — fast loading, accelerated payment options, and trust signals at every step. See our Shopify portfolio or contact us to discuss your checkout conversion issues.
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