If you are searching for a Shopify agency in India, the first question on your mind is almost always: how much will it cost? The honest answer is that Shopify agency pricing in India varies widely — from ₹25,000 for a basic theme setup to ₹15,00,000+ for a full enterprise Shopify Plus build. This guide breaks down exactly what drives that range, what you should expect at each budget level, and how to avoid overpaying or underpaying.
What Does a Shopify Agency in India Actually Charge?
Indian Shopify agencies broadly fall into four pricing tiers. Here is what each tier delivers and who it is right for:
| Tier | Price Range (INR) | What You Get | Best For |
|---|---|---|---|
| Starter | ₹25,000 – ₹75,000 | Pre-built theme setup, basic customisation, up to 50 products uploaded, payment gateway config | First-time online sellers, side businesses, very tight budgets |
| Professional | ₹75,000 – ₹3,00,000 | Custom theme design from Figma, full product catalogue, integrations (ERP, GST, WhatsApp), SEO setup | Established D2C brands, retailers moving online, fashion & lifestyle brands |
| Advanced | ₹3,00,000 – ₹8,00,000 | Bespoke Shopify 2.0 theme, custom app integrations, multi-location inventory, advanced SEO, analytics | Brands scaling past ₹2 Cr/year, migrating from WooCommerce or Magento |
| Enterprise / Plus | ₹8,00,000 – ₹20,00,000+ | Shopify Plus, B2B portal, custom checkout, ERP sync, multi-currency, dedicated project team | Brands above ₹10 Cr/year, wholesale + D2C combined, international expansion |
Breaking Down the Cost by Service Type
Not every Shopify project is a full store build. Here is how Indian agencies price individual services:
1. Shopify Store Development (New Build)
Typical range: ₹75,000 – ₹8,00,000
A new Shopify store build includes theme design or customisation, product setup, navigation, payment gateways, shipping configuration, and basic SEO. The price depends on how custom the design is, how many products you have, and how many third-party integrations are required.
- Simple theme customisation (Dawn, Debut, or similar): ₹25,000 – ₹75,000
- Custom Figma-to-Shopify build: ₹1,50,000 – ₹4,00,000
- Full bespoke Shopify 2.0 with custom sections: ₹3,00,000 – ₹8,00,000
2. Shopify Migration (WooCommerce / Magento to Shopify)
Typical range: ₹50,000 – ₹3,00,000
Migrating from WooCommerce, Magento, or any other platform to Shopify involves data migration (products, orders, customers), SEO URL mapping, and rebuilding your store on the new platform. The more complex your existing data structure and the larger your catalogue, the higher the cost.
- Small store (under 500 products): ₹50,000 – ₹1,20,000
- Mid-size store (500–5,000 products): ₹1,20,000 – ₹2,50,000
- Large catalogue (5,000+ SKUs): ₹2,50,000 – ₹5,00,000
3. Shopify Theme Design & Customisation
Typical range: ₹30,000 – ₹3,00,000
If your store already exists and you only need a redesign or partial customisation, agencies charge for design and front-end development separately. A homepage redesign alone can run ₹30,000 – ₹80,000. A full theme redesign across all page templates runs ₹1,50,000 – ₹3,00,000.
4. Shopify SEO Services
Typical range: ₹15,000 – ₹80,000/month retainer
Shopify SEO in India is priced as a monthly retainer covering technical SEO, on-page optimisation, content, and reporting. One-time SEO audits are typically ₹20,000 – ₹60,000. Ongoing monthly retainers range from ₹15,000/month for basic maintenance to ₹80,000/month for full-service SEO with content creation.
5. Shopify App Development (Custom)
Typical range: ₹75,000 – ₹5,00,000
Custom Shopify app development is needed when existing apps don’t meet your requirements — common examples include ERP integrations, custom loyalty programmes, or specialised B2B ordering flows. Simple private apps start at ₹75,000. Complex public apps with full UI and Shopify billing integration can reach ₹3,00,000 – ₹5,00,000.
6. Shopify Maintenance Retainer
Typical range: ₹8,000 – ₹40,000/month
Monthly maintenance retainers cover security updates, app compatibility checks, performance monitoring, and a fixed block of development hours for ongoing changes. Most brands need at minimum 4–8 developer hours per month.
What Factors Drive the Price Up?
When you get a quote from a Shopify agency in India, the following factors will push the price higher:
- Custom design from scratch: Using a Figma design rather than customising an existing theme doubles or triples the front-end cost.
- Large product catalogue: Uploading and organising 5,000 SKUs takes far more time than 100 products.
- Complex integrations: Connecting Shopify to Tally, SAP, a custom ERP, or a warehouse management system requires custom development work.
- Multi-language or multi-currency: Stores serving international customers need additional setup for currency conversion, language switching, and localised checkout.
- Shopify Plus: The Shopify Plus licence itself is $2,500/month (approximately ₹2,08,000/month). Agency build costs for Plus projects are also higher due to B2B features and checkout customisation.
- GST-compliant invoicing: Automated GST invoice generation with HSN codes requires integration with accounting software or a custom-built invoicing module.
- Tight timeline: Agencies will charge a premium for rush projects that require dedicated resource allocation above normal capacity.
What Factors Keep the Price Lower?
- Using an existing Shopify theme: Premium themes like Dawn, Impulse, or Prestige cost ₹15,000 – ₹25,000 and significantly reduce design time.
- Providing your own product data: Well-structured CSV files with images, descriptions, and variant data cut catalogue setup time substantially.
- Clear brief and approved design: Revision cycles are a major cost driver. Agencies build revision allowances into quotes — exceeding them adds cost.
- Starting on standard Shopify: Most businesses do not need Shopify Plus at launch. Starting on a ₹7,447/month (Basic) or ₹20,197/month (Advanced) plan keeps platform costs low until revenue justifies an upgrade.
Shopify Agency Pricing in India vs Other Countries
One of the biggest advantages of working with an Indian Shopify agency is pricing relative to UK, US, or Australian agencies for comparable quality work.
| Country | Mid-tier Shopify build cost | Hourly rate (developer) |
|---|---|---|
| India | ₹1,50,000 – ₹4,00,000 | ₹2,000 – ₹6,000/hr |
| United Kingdom | £8,000 – £25,000 | £75 – £150/hr |
| United States | $10,000 – $35,000 | $100 – $200/hr |
| Australia | AUD 12,000 – AUD 40,000 | AUD 120 – AUD 200/hr |
| UAE | AED 20,000 – AED 80,000 | AED 250 – AED 500/hr |
For international brands looking to launch a Shopify store with a high-quality Indian agency, the cost is typically 60–75% lower than a comparable UK or US agency for the same output quality.
How to Evaluate a Shopify Agency Quote in India
When you receive a quote from a Shopify agency, ask these five questions before signing:
- Is the quote fixed-price or hourly? Fixed-price projects give you cost certainty. Hourly projects can escalate. Insist on a fixed scope and fixed price wherever possible.
- What is included in post-launch support? Most reputable agencies include 30 days of bug fixes after launch. Ask what counts as a bug vs a new feature request.
- Who owns the code and design after handover? You should own all files, theme code, and design assets after full payment. Confirm this in writing.
- How many revision rounds are included? Standard is 2 rounds of design revisions and 1 round of development revisions. More revisions = higher cost.
- Can I see examples in my industry? A fashion brand should see fashion store examples. An agency with no relevant portfolio is a risk.
Red Flags to Watch for in Low-Cost Quotes
India has thousands of Shopify developers and agencies, and price quality varies enormously. Watch for:
- No portfolio or only mockup screenshots: Ask for live store URLs you can visit and test on mobile.
- Promises that sound too good: “Full custom Shopify store in ₹15,000” almost always means a free theme with minimal changes.
- No dedicated project manager: Without a single point of contact, projects drag and accountability disappears.
- Outsourcing to freelancers: Some agencies are just middlemen. Ask if your project is built in-house.
- No written contract: Always have scope, timeline, payment milestones, and IP ownership in writing.
OneOnic’s Shopify Agency Pricing in India
At OneOnic, we offer fixed-price Shopify projects with transparent scoping and no hidden costs. Our India-focused packages:
- Shopify Starter: ₹75,000 — Custom theme setup, 100 products, payment gateway, basic SEO, 30-day support
- Shopify Growth: ₹2,50,000 — Figma-designed custom theme, full catalogue, integrations, SEO setup, analytics
- Shopify Scale: ₹5,00,000+ — Full bespoke Shopify 2.0 build, custom apps, ERP integration, advanced SEO, dedicated PM
- Shopify Plus: Custom quote — Enterprise builds with B2B portal, checkout extensions, multi-market
Every project includes a dedicated project manager, fixed timeline (4–8 weeks), and 30 days post-launch support. Get a free quote in 24 hours →
Frequently Asked Questions
How much does a Shopify store cost in India?
A basic Shopify store built by an agency in India costs ₹25,000 – ₹75,000 for a theme-based setup. A professionally designed custom Shopify store runs ₹1,50,000 – ₹4,00,000. Note this is the agency build cost — separate from Shopify’s own monthly platform fee (starting at ₹7,447/month for Basic Shopify).
What is the hourly rate of a Shopify developer in India?
Freelance Shopify developers in India charge ₹800 – ₹3,000/hour depending on experience. Agency rates are typically ₹2,000 – ₹6,000/hour. Senior Shopify Plus specialists charge ₹5,000 – ₹10,000/hour.
How long does it take to build a Shopify store in India?
A basic theme-based store can be ready in 1–2 weeks. A custom-designed store typically takes 4–6 weeks. Complex stores with ERP integrations, custom apps, or large catalogues take 8–12 weeks.
Is it worth hiring a Shopify agency vs a freelancer in India?
Freelancers are cheaper for very simple tasks (fixing a bug, adding one feature). For a complete store build, an agency provides a project manager, designer, developer, and QA tester under one contract — reducing coordination effort and risk significantly. The price premium for an agency over a freelancer is typically 30–50% for a full build, which is usually worth it for brands that plan to trade at scale.
Can an Indian Shopify agency build a store for international markets?
Yes — most experienced Indian Shopify agencies regularly build stores for UK, US, UAE, and Australian clients. The timezone difference (typically 4.5–9.5 hours) is manageable with a structured project workflow and a dedicated project manager. Cost savings of 60–75% vs local UK/US agencies make Indian agencies very attractive for international clients.
Does Shopify work with Indian payment gateways?
Yes — Shopify supports Razorpay, PayU, CCAvenue, Cashfree, and Instamojo natively in India. UPI, net banking, wallets, and EMI options are all available through these gateways. Shopify Payments is not available in India as of 2026, so a third-party gateway is required for all Indian stores.
Summary: Shopify Agency Cost in India 2026
To summarise the key pricing benchmarks for Shopify agency work in India:
- Basic store setup: ₹25,000 – ₹75,000
- Professional custom store: ₹1,50,000 – ₹4,00,000
- Advanced store with integrations: ₹3,00,000 – ₹8,00,000
- Shopify Plus enterprise build: ₹8,00,000 – ₹20,00,000+
- Migration (WooCommerce/Magento to Shopify): ₹50,000 – ₹3,00,000
- Monthly SEO retainer: ₹15,000 – ₹80,000/month
- Monthly maintenance retainer: ₹8,000 – ₹40,000/month
The right budget depends on your current revenue, catalogue complexity, and growth ambitions. If you are unsure which tier you need, request a free scoping call and we will give you an honest recommendation with no obligation.
