Shopify Store Audit: 50-Point Checklist to Find Revenue Leaks

Why Every Shopify Store Needs a Regular Audit

Shopify stores accumulate technical debt, unused apps, outdated content, and conversion friction over time. A quarterly audit systematically reviews every part of the store against best practice — finding the leaks that are costing sales every day. This 50-point checklist covers the areas most likely to contain fixable revenue problems.

Homepage Audit (10 Points)

• [ ] Hero section communicates value proposition within 5 seconds — no guessing what you sell
• [ ] Primary CTA is visible above the fold on mobile without scrolling
• [ ] Navigation includes your 3–5 most important categories (no buried menus)
• [ ] Social proof visible on homepage (review count, press logos, customer count)
• [ ] Page loads in under 3 seconds on mobile (test at pagespeed.web.dev)
• [ ] No broken images, links, or outdated promotional banners
• [ ] Trust signals present (secure checkout badge, free returns, guarantee)
• [ ] Featured products are bestsellers, not arbitrary selections
• [ ] Email capture with clear value proposition (“Sign up for 10% off”)
• [ ] Mobile layout tested in actual mobile browser, not just Chrome DevTools

Product Page Audit (10 Points)

• [ ] Product title is keyword-rich and descriptive
• [ ] Description answers “why should I buy this specifically?”
• [ ] Minimum 4 images per product covering multiple angles
• [ ] Reviews displayed with count and star rating above the fold
• [ ] Add to Cart button visible without scrolling on mobile
• [ ] Price clearly visible, variant prices update dynamically
• [ ] Shipping cost/estimate visible on product page
• [ ] Returns policy statement on product page
• [ ] Cross-sell or “frequently bought together” section present
• [ ] Low stock indicator if applicable (“Only 3 left”)

Checkout Audit (10 Points)

• [ ] Guest checkout is the primary, clearly visible path
• [ ] Shipping costs shown before final payment step
• [ ] Multiple payment options: card + PayPal + Apple/Google Pay
• [ ] Trust badges visible in checkout
• [ ] Mobile checkout tested for tap target size
• [ ] Form autofill works correctly
• [ ] Discount code field functions
• [ ] Order confirmation email triggers within 2 minutes of purchase
• [ ] Abandoned cart email triggered for abandoned checkouts
• [ ] Post-purchase upsell page present (optional but high ROI)

SEO Audit (10 Points)

• [ ] Every product has a unique, keyword-targeted meta title and description
• [ ] All product images have descriptive alt text
• [ ] No duplicate content issues (canonical tags set)
• [ ] XML sitemap submitted to Google Search Console
• [ ] No critical 404 errors on high-traffic pages
• [ ] Blog content published in last 60 days
• [ ] Google Search Console connected and showing no manual penalties
• [ ] Structured data (product schema) present and valid
• [ ] Core Web Vitals passing in Google Search Console
• [ ] Internal linking between relevant products and blog posts

Email and Marketing Audit (10 Points)

• [ ] Welcome series active for new subscribers
• [ ] Abandoned cart flow active (minimum 2 emails)
• [ ] Post-purchase flow active with review request
• [ ] Win-back flow for customers inactive 90+ days
• [ ] Email list cleaned (unsubscribes and bounces suppressed)
• [ ] Klaviyo/Omnisend showing 20%+ of revenue from email
• [ ] Social media posting consistently (minimum 3x/week)
• [ ] Google Analytics or GA4 connected and tracking purchases
• [ ] Conversion rate tracked by traffic source
• [ ] Monthly performance report reviewed

Want a professional Shopify store audit? Our team runs comprehensive audits with prioritised action plans. Get in touch or see our audit results.