Shopify Wholesale Pricing Apps: Best Tools for Trade Customers

Why You Need a Dedicated Wholesale App

Shopify’s native discount system isn’t designed for wholesale: you can’t set percentage discounts by customer account, enforce minimum order quantities, hide certain products from retail buyers, or offer net payment terms. Wholesale apps fill these gaps without requiring Shopify Plus. For stores doing B2B alongside B2C on the same Shopify store, the right wholesale app is essential infrastructure.

Wholesale Club

Best for: Straightforward percentage-based wholesale pricing with minimal setup complexity.

• Customer tag-based pricing — tag a customer “wholesale” and they see discounted prices automatically
• Multiple pricing tiers — “gold”, “silver”, “platinum” tiers with different discount percentages
• Minimum order requirements — set a minimum cart value before wholesale pricing unlocks
• Custom net terms — track and process net payment orders
• Wholesale signup form — customers apply for wholesale accounts, you approve manually
• Price: £29–£59/month. Clean UI, good support. Best starting point.

Bold Custom Pricing

Best for: Complex pricing rules — per-product pricing, fixed wholesale prices (not just percentages), and volume discounts.

• Fixed price or percentage discount per customer segment
• Quantity break pricing — lower price at higher quantities
• Segment products — some products wholesale-only, some retail-only
• B2B-only collections hidden from retail
• Price: £19.99–£39.99/month. More powerful than Wholesale Club but more complex to configure.

Wholesale Helper

Best for: Stores with heavy B2B focus needing custom order forms and net terms.

• Custom wholesale order form — table-style bulk order entry, multiple variants in one view
• Net payment terms with invoice generation
• Auto-tagging and approval flow for wholesale signups
• Product visibility control per customer type
• Price: £19–£49/month depending on tier.

Shopify Plus Native B2B (No App Required)

If your wholesale business justifies Shopify Plus (~$2,000/month), the native B2B features replace all wholesale apps: company accounts, custom price lists, net terms, dedicated B2B checkout, and PO number fields. The native implementation is more robust than any app — it’s built into the Shopify API rather than sitting on top of it. Worth considering when B2B represents 30%+ of revenue.

Need B2B wholesale setup for your Shopify store? Our team configures the right wholesale solution for your business model. Get in touch.